When it comes to owning and operating a business, there are many factors to consider before embarking your entrepreneurial adventure. Some of them are fairly obvious, but you get ahead in business by seeing some of the more esoteric factors at play in business. Truth be told, roughly 4 out of 5 new businesses fail within the first year, which is a staggering number when you think about. Don’t let that scare you away from your dream though. It just takes some forethought and pre-planning to achieve success Where do you start, then? Well, I’m here to fill you in. Here are a few tips to get ahead in your small business venture and to avoid the nasty trend of failure that often accompanies small businesses.
First and foremost, marketing is incredibly important to any business. If your customer doesn’t know that you exist then how can they order with you? While the obvious includes things like commercials, some of the less known factors of marketing take place right at your place of business. For example, if you run a store, or other physical location, you’re going to want clear, inviting, and informative signage. You want your customers and clients to know exactly what it is you do, and to feel as though they can trust you to get the job done right, before they ever set foot inside your building. If you’re running a website, the rules are largely the same. In both cases, your branding makes a huge difference, so choose a color scheme, font, logo, and slogan that all accomplish your goal of inviting customers in and explaining your purpose clearly and quickly. Then there are the issues of search engine optimization and making your site more user friendly. This accomplishes putting your site in front of more eyes, while making it more pleasing to the visitors as well.
Another important factor of running a business that doesn’t always get the attention it deserves is comfort. When your customers come to you, they need to feel as comfortable as possible in your environment to make the most of your services. Ways to accomplish this are many, but a lot of it simply comes down to decor. Comfortable furniture and inviting decorations go a long way toward making your customers feel at home. So, stock up on some interesting and inviting decor via a retailer like The Lakeside Collection to make a warm and inviting impression on customers. Obviously this only applies to brick-and-mortar locations, but it can be an important part of customer acquisition and retention. Despite having an online presence, many customers like seeing that you have a clean and established location that is tangible and that they can stop by and visit when needed.
