Video marketing is a great way to put your business on the map. A video that goes viral has the ability to be seen by millions of people around the world, giving your brand the exposure it needs. You can increase your chances of success by following a well known formula that will make your videos as captivating as possible.
Here we’ll tell you exactly what people want to see, in turn making them go crazy for your products.
Define Your Audience
As a business, you need to know exactly who you’re selling to. Only then can you formulate an effective marketing strategy that effectively taps into the subconsciousness of consumers.
If selling a personal care product to a man, your advert will need to convince the audience that their lives will change for the better, as soon as they get their hands onto your product. In this case, you would depict a man of appropriate age, perhaps driving a nice car or interacting with a desirable woman.
If you get this part right, your product or brand will essentially sell itself.
Tell the Greatest Story Ever Told
The most effective video adverts or commercials tell a story. You would be surprised at exactly how much of a story you can fit into a 60 second commercial.
Your story has to be memorable. It has to have recognisable characters and an engaging plotline. It has to get people talking, wandering what is about to happen next.
For inspiration, browse through some of the most successful video commercials ever produced on the various video sharing platforms available to get some ideas.
The Power of Sight
Voiceovers have their place, but far more effective is what can be seen by your audience. Rather than tell them what your product could do for them, show them instead. Your actors don’t even need to speak to each other, their intent is often enough.
What can work wonders is an engaging soundtrack or background music, further expressing the emotion that you want your audience to feel. Luxury cars being driven through the streetlamp lit streets of Sydney or Brisbane under a starry sky are a perfect way to sell an image.
Your Focus Should Be on Your Customer
Your video should detail how your product can benefit your customers. The ins and outs of your company or your history aren’t really relevant unless they can act as a unique selling point and help add to the story you’re trying to tell.
Instead, tell your customers how you can solve the problems that have been plaguing them in their professional or personal lives.
Find a Video Production Company
Once you know what you want, you need to bring it to life. There are several companies specialising in corporate video production in Brisbane, Australia, so get in touch with one today so they can assist in helping you realise your vision. The right company will be able to turn your idea from words on a piece of paper to a video advertisement that will take your business to new heights.
The power of social media platforms and sharing video has brought new opportunities to those who can make use of them. Make sure you don’t miss out by creating a video that best represents your brand.
